Food Delivery Company Launches ‘Food Rescue’ Feature

The company Too Good To Go allows users of its app to buy surplus food from restaurants and grocery stores at half-price or lower. Launched in Denmark in 2016, the company expanded to the U.S. in 2020 and has kept tons of food from going to waste.
The Indian food delivery company Zomato hopes to do the same through a new feature called Food Rescue. It seeks to “rescue” the approximately 400,000 canceled orders every month.
“We don’t encourage order cancellation at Zomato, because it leads to a tremendous amount of food wastage,” Zomato CEO Deepinder Goyal wrote on X, announcing Food Rescue. “In spite of stringent policies, and a no-refund policy for cancellations, more than 4 lakh perfectly good orders get canceled on Zomato, for various reasons by customers.”
When an order is canceled, the Food Rescue feature will advertise the order at a discounted price through a pop-up for customers living within a three-km radius of the delivery person carrying the order. To ensure that the food is fresh, the order must be claimed within a few minutes.
None of the proceeds from the new sale go to Zomato. The delivery person is compensated fully for the pick-up and delivery to the new customer, while any remaining amount is shared with the original customer and the restaurant.
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Compiled and partly written by Indian humorist MELVIN DURAI, author of the novel Bala Takes the Plunge.
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