Khabar: An Introduction

LEGACY PUBLICATION

Khabar is an award-winning monthly print magazine serving Indian Americans in Atlanta and beyond. Founded in 1992, it is the longest-standing print publication for the Indian diaspora in the United States.

IMPRESSIVE REACH

Between our 22,000 print copies, a vibrant website, and a slick Digital Edition (which duplicates the print issue on any screen device), Khabar has an impressive market penetration of over 30% — making it an undisputed market leader in the Indian American community of the region.

ORIGINAL, EXCLUSIVE, & AWARD-WINNING CONTENT

Unlike many small community publications that rely heavily on syndicated material or advertorials presented as editorial, Khabar produces original, exclusive content by some of the diaspora’s most respected and sought-after writers.

LEGENDARY ADVERTISER RETENTION

Many of Khabar’s advertisers have partnered with the magazine for 10, 15, and even 20+ years. In today’s fickle media landscape, such long-term advertiser retention is rare across any platform — print, broadcast, digital, or social media. [Media Kit: contains comprehensive details about our advertising options, audience demographics, testimonials, and more.]

AWARDS & ACCOLADES

  • Cited as “Best Community Voice” in Atlanta Magazine’s annual “Best of Atlanta” Issue. (2008)
  • Multiple GAMMAs Awards from MAGS (Magazine Association of the Southeast) for editorials and cover stories. (from 2006 to 2009)
  • SAJA (South Asian Journalist Association) award for Outstanding Editorial for “When Parachilisms Collide.” (2011)
  • FOLIO Award finalist for the editorial “Quagmire: Black Lives in the U.S.”; the Folio Awards are among the magazine industry’s largest honors, with past winners including The Washington Post, The New York Times, Reader’s Digest, AARP Magazine, and Variety (2020).
  • Finalist, Atlanta Press Club Awards, for Pooja Garg’s presidential election cover story “And Your Vote Goes To” (2025)

Our PLACE IN THE COMMUNITY

For over three decades, Khabar has evolved in lockstep with Atlanta’s Indian American community. Besides serving as a figurative bulletin board, town hall, and marketplace where the community connects, our robust 100+-page magazine is a leading media outlet, a household name, and a dynamic force in the Indian American and South Asian community of Metro Atlanta and beyond.

Our CONTENT

  • Meticulously curated features that inform, entertain, provoke thought, and provide practical resources tailored to our readers.
  • Articles by some of the diaspora’s best writers, including cover stories, feature reports, interviews, essays, opinions, analysis, and perspectives.
  • Exclusive interviews with notable Indian Americans and other figures relevant to the diaspora are a defining thread throughout the magazine.
  • The most vibrant, inclusive coverage of the metro-Atlanta Indian community through regular segments such as Events Calendar, Around Town, Community Newsmakers, and Spotlight, holding up a mirror so readers often see themselves—literally—in our pages.
  • Content spans three broad areas:
    • The Indian-American community in metro Atlanta
    • The broader national Indian-American diaspora
    • Themes from India, including Indian culture and society

Our READERSHIP

  • Khabar serves a wide spectrum of the community: householders, professionals, business owners, students, academicians, and more.
  • Readers range from new immigrants and transient NRIs to second- and third-generation Indian Americans who maintain strong cultural ties.
  • A small portion of the audience comes from the broader South Asian community—Pakistani, Bangladeshi, Nepali, Sri Lankan, and other subcontinental backgrounds—who also engage with Indian products, services, and pop culture.

Our MEDIA PLATFORMS

  • Khabar (Print): A monthly magazine that remains the bedrock of the brand, offering free home delivery and retail distribution to Indians and South Asians.
  • eKhabar: A weekly email broadcast of upcoming community events delivered to over 14,000 of metro Atlanta’s most active community members. To subscribe, click here.
  • Khabar.com: A dynamic website featuring print content plus additional reporting, resources, and tools for the community.
  • Khabar Digital: A digital edition that recreates the page-turning experience of the print magazine.
  • Khabar Social Media: Curated highlights for the region’s Indian community—follow on Facebook, Twitter, and Instagram to stay in the know.