Tanishq dazzles at New York Fashion Week in collaboration with Designer Bibhu Mohapatra
New York, NY, Feb 10, 2025: Tanishq USA debuted at New York Fashion Week in collaboration with fashion designer Bibhu Mohapatra. The Fall 2025 NYFW collection titled The Pilgrimage was held at the Pierre Hotel in the heart of Manhattan on February 10th. The venue was adorned in jasmine flowers and scented in vibrant spices and smoky tea notes to take guests on a sensory pilgrimage through India. Tanishq showcased over 40 exquisite creations set in gold, diamonds and polki work to curate meticulous looks for this one of a kind collaboration.
Tanishq USA, which has locations in New Jersey, Dallas, Houston and Chicago, and recently opened in Atlanta and Seattle, has been making a strong footprint in the fine jewelry space across the country.
Award winning designer Bibhu Mohapatra has been in the global fashion world for decades and has styled icons like Jennifer Lopez and former First Lady Michelle Obama. Tanishq has presented truly global and meaningful designs inspired by the craftsmanship of India for women across the world. Bibhu's 2025 Fall collection highlights elements that take deep inspiration from the heritage of Indian arts. Tanishq collaborated to accentuate the collection and its core design elements. The confluence of these two brands was as natural as it was serendipitous.
Tanishq has been a household name for generations and its legacy was seeped into each and every piece of jewelry, sharing stories of eras with elegance. Tanishq prides itself in artistry and provides the perfect balance between traditional charm and contemporary appeal. The blend of the jewelry with Bibhu’s creations worked seamlessly down the runway as guests were left in awe of the beauty that blended both these brands together.
"Tanishq USA is thrilled about this partnership with Bibhu Mohapatra which was born from the natural synergy between the inspiration behind our creations and the essence of Bibhu’s work. Both celebrate a modern interpretation of India’s rich, eclectic nuances, bringing them to global audiences. Our designs are crafted to complement the bold statements at the heart of his collection, enhancing its core elements with elegance and sophistication. We extend our best wishes to Bibhu and his Fall collection, anticipating its remarkable success."- Amrit Pal Singh, Business Head, Tanishq USA
Bibhu’s Fall 2025 show presented a synergistic union between his silhouettes and masterpieces that Tanishq has created over the years. The collaboration transcends the norms of current fashion creating bold statements where each element is unapologetically original without any veil.
"I am incredibly excited for this homecoming moment, where my namesake brand joins hands with one of the most respected and heritage-rich fine jewelry houses from my birth land, India. Growing up, Tanishq was a beacon of craftsmanship and trust for my family, making this collaboration deeply personal. It is an extraordinary honor to unveil my Fall 2025 collection at NYFW—an experience that feels like coming full circle with the creative forces that are so profoundly rooted in my Indian heritage." – Bibhu Mohapatra
Laxmi, the leading South Asian Food brand celebrates 50 years of Bringing ‘Home’ to You !
For many cultures and its people, the primary language of love is food. Mostly all immigrant families ensure their roots remain firm is by filling their dinner tables with dishes that represent their home countries Cooking ethnic foods allows them to experience a sense of comfort and belonging which is then passed down to generations keeping traditions alive !
For over 50 years, Laxmi has done just this – enabled millions of South Asian families stay connected to their roots by providing them quality ingredients to help them cook their traditional dishes and experience home away from home.
Established in 1970 in Jackson Heights, NY by G.L. Soni and his brother K.L. Soni, the impetus for their business venture , House of Spices was Mrs. Shobhna Soni who was tired of eating yogurt and potatoes as a new bride in a new country. This gave these entrepreneurs the idea to start a business that would bring Indian ingredients like daal and spices to the USA and allow the diaspora here to enjoy the taste of home. But it didn’t stop with dals and spices – their business soon expanded to include flours, rice, oil, ghee, juices and many other traditional ingredients essential for South Asian cooking. Their success was unstoppable, and the House of Spices’ flagship brand ‘Laxmi’ became a household name in no time.
As their family expanded so did their business and along with their children, the founders nurtured a growing line of products with a vast distribution network all over North America. Time flew and the torch was passed on to Neil and Amrapali Soni. They recognized the hard work and passion that built the business and decided to enhance the Laxmi brand by giving it a new look.
These exciting brand building efforts led to a logo update and the signing of Bollywood Superstar Shilpa Shetty as its brand ambassador. Ms. Shetty, who is known for her holistic approach to diet, nutrition, and fitness was the perfect choice to represent the renewed look for Laxmi, priming it for a perfect 50thth birthday celebration. The innovation continues with a new product lines that have been recently introduced on shelves throughout North America. Laxmi has now forayed into the convenience food category with a frozen range of products that includes vegetables, Samosas, Naan’s and many more items to be added to the roster in the following months.
According to Neil and Amrapali Soni, this journey to 50 would not have been possible without the support of the South Asian community. The family has never lost sight of this unwavering support and offer their utmost gratitude to the community for their loyalty over 5 decades. Many ingredients make this company special, but the one that got them to the top has consistently been their passion for providing quality products to their customers. The Soni family’s vision for their business continues to put quality at the forefront of everything they do and carry on the tradition of excellence.
To mark this legacy milestone ,Laxmi is currently Celebrating #50YearsOfLaxmi campaign. When asked about the campaign Suhasinee Patil ,VP Marketing shared that as Laxmi turns 50 we wanted to honor our consumers and our community by inviting them to share stories about their journey in US. We truly believe our success and the community success go hand in hand. Thus the next time you eat something that reminds you of someone, don’t just remember them, reach out to them. And when you do, we would love to hear about your food memories. …
For more information on the contest and exciting prizes, please visit www.laxmihos.com and share your stories by submitting a video and using hashtags to participate: #LaxmiYadoonKiRecipe; #50YearsOfLaxmi; #ReachOutWithLaxmi
Media contact: Suhasinee Patil
