The Most Compelling Indicator of Advertising Results
From detailed readership demographics to advertiser testimonials, our media kit provides the data and objective information you need to evaluate Khabar as an effective advertising platform. But there is one indicator of proven results that speaks louder than any chart or metric:
Many of our advertisers—accountants, attorneys, physician practices, financial services providers, jewelers, restaurants, and more—have been with us for 10, 15, and even 20 years.
In today’s fickle and fragmented media landscape, such long-term advertiser retention is rare across any platform—print, broadcast, digital, or social media. (See testimonials below.)
A Dream Consumer Market
Highest household income: According to the U.S. Census and the Pew Research Center, Indian Americans rank at the very top of all U.S. demographic groups, with a median household income of approximately $100,000.
Exceptional buying power: According to The Atlantic, citing the Selig Center for Economic Growth at the University of Georgia, Asian Americans rank first among all demographic groups in buying power. The report further notes:
“Indians are the most affluent Asian American consumers, with an estimated $212 billion in spending power.”
Highest education levels: Pew Research reports that among Indian Americans aged 25 and older, 72 percent hold a bachelor’s degree and 40 percent hold a postgraduate degree—compared with 19 percent and 11 percent, respectively, among the overall U.S. population.
Sources:
https://www.pewsocialtrends.org/fact-sheet/asian-americans-indians-in-the-u-s/
https://www.theatlantic.com/business/archive/2016/08/the-overlooked-consumer-group-with-billions-to-spend/497105/
For details on our history, legacy, readership, distribution, reach, and award-winning original content, please visit the ABOUT section.
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For a media kit and customized advertising strategies to reach the Indian American community of metro Atlanta, contact us: sales@khabar.com | 770-451-3067