ALL ABOUT BUSINESS
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Annual Checkups
December 2015 - All businesses, especially small ones, should take stock of their operations at least once a year. This includes reviewing business operations, financials, and assessing potential risks.
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Creating and Keeping a Company Culture
November 2015 - It may be the biggest problem that you don’t know you have—company culture. Do you have one? Do you need one? What is it? The discussion on culture is having its moment.
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CYBERSECURITY 101
October 2015 - With recent hacks to companies such as Sony, Target, and Home Depot, as well as to the entertainment industry, data security has been shoved to the forefront of the news cycle. SME’s need to implement effective cybersecurity policies just as much as larger companies do.
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Separating the Company from the Individual
September 2015 - The importance of keeping a business entity separate from its individual owners, managers, and officers cannot be overstated, otherwise you risk your home, your savings, and personal property.
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Smart Selling
August 2015 - Whether you are selling a product or services, from a storefront or website, B to B or to consumers, sales is a key component of any enterprise. Here are recent trends in sales and marketing.
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The Truth About Partnerships
July 2015 - The partnership agreement is one of your most important documents. Don’t look at it as an expense, but as an investment, to avoid lengthy—and often expensive—negotiations or litigation.
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The Necessity of Innovation
June 2015 - Every organization must adapt and innovate constantly with encouragement at all levels. Creating a company culture that values innovation takes time, resources, and support from the top.
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The Business of Managing Employees
May 2015 - Running a successful business isn’t just about profits and losses—it’s often about managing people, especially employees. Most problems can be avoided by following good employment practices.
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The Importance of Signing Agreements with Independent Contractors
April 2015 - Is someone building a website for you? Developing software? Designing a brochure? It is important to address who will own copyrights for all such copyrightable tasks.
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Hiring a Social Media Consultant: Expanding Your Team
March 2015 - Companies have found social media to be a vital part of brand management, advertising, and customer service. Hiring someone to dedicate their time to social media may be worth the investment.